UX Strategized

UX Research – Improving Customer Experience Based on Insights

We provide an extensive range of user research services in driving business benefits.
Business Strategy – Informing Strategy Based on Research & Analysis

We provide advices on business strategy based on 360-degree user research & analysis.
UX Architecture – Developing Robust Experience Design Framework

We develop IA, work flows, navigation, and interaction model to provide a UI framework.
UX Guidelines – Developing UX Best Practices to Inform Design

We develop effective user experience guidelines that can serve as a foundation for your designs.
Usability – Measurably Improving Usability and Engagement

We perform usability evaluation and consulting to measurably improve ease of use.

Mobile Strategy and Design

We provide mobile strategy and design research and testing services based on award-winning experience.

We provide UX research and testing for eCommerce based on extensive experience.

We help companies improve online marketing and advertising through award-winning expertise.

We have extensive experience in helping improve enterprise and small-business software.

Insights

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Improving Full-Cycle Product Design
We combine user research and analysis with conceptual UI design in support of the full product design cycle.

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Beyond Usability — the Four Elements of User Experience
In identifying four distinct elements of user experience, we propose a UX framework that helps drive business success.

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Customer-Driven Decision Making
Find out how to conduct effective user research in driving business and user experience results.

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From Research to Business Impact
I'll explain how to choose the right user research methods based on business objectives.

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Why Is NPS a Poor Measure of Web and Mobile Customer Experience?
If you have to name one measure of customer experience that has ubiquitous acceptance among senior executives, it’s NPS, short for Net Promoter Score, a well-studied and indeed very simple way to measure customer loyalty to a brand. Lots of

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Professional Publications

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Award-Winning Web Marketing Best Practices
In this paper, we discuss strategies and guidelines for creating effective web promotions.

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Improving Strategy based on User Insight
This article discusses how to improve product strategy through user experience analysis.

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Developing High-Impact Personas
In this paper we discuss best practices of persona creation and application.

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Make More Money: Ads in Search Results: Part 1
Learn about how to generate ads profits while maintaining a sound search experience.

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Make More Money: Ads in Search Results: Part 2
Learn about how to generate ads profits while maintaining a sound search experience.

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Request Services
To find out how we can help your business, contact Frank Guo at:
- frank.guo@uxstrategized.com
- 650-678-8061
Testimonials

"Thanks Frank. I was very impressed by your read-out, could not have been more satisfied with the quality of your study and the great detailed info and insights we now have to apply and grow the sporting goods vertical. Thank you again. I would look forward to working with you again."

- Andy Feierfeil, Sr. Product Marketing Manager, eBay

"UX Strategized allowed us to dive deeper into the minds of our customers. Frank was there every step of the way, extracting and interpreting complex consumer interactions with our products. As if that wasn’t enough, the holistic report and read-out after our sessions concluded solidified the great end-to-end value."

- David Jencks, Product Manager, PayPal

"Frank played a pivotal role in shaping the client experience strategy and refining the monetization model for our start-up, Telsano Health. Given Frank’s deep user-experience knowledge combined with his insightful strategic experience, I highly recommend Frank as a strategy consultant for any company”.

- Tim Coressel, President / CTO, Telsano Health

“Frank is a uniquely talented research professional who brings an unprecedented depth of insight into how both BGI and BlackRock have presented iShares in the most effective manner possible online."

- Ed Uyeshima, Director, eBiz, BlackRock